Standard Marketing Ltd Reacts to Google’s Recent 2012 Efforts to Streamline

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Google+ Launched 8 months ago as Google’s entry into Social Media. Businesses were initially slow to adopt this new social network. Mixed reviews and a lack of understanding about how to use Google+ tools as a means to enhance consumer engagement kept brands on the sidelines. However, recent changes have ignited growth of Google+ Brand Pages and Standard Marketing is suggesting that businesses make Google+ a priority in their Social Network Marketing mix.

Vancouver, British Columbia, Canada (PRWEB) June 04, 2012

On May 31st/2012, Google replaced Google Places with Google+ Local Pages, automatically converting existing businesses’ Google Places accounts into the Google+ platform and requiring future location based businesses to sign up on the social network in order to claim their map position with Google. This most recent move came after a series of other efforts by Google to integrate their platforms into Google+, including the requirement that any new Google account be accompanied by a Gmail account, a Google profile, and an automatic requirement to join Google+.

While critics say that Google is using strong arm tactics to grow Google+, brands that embrace the network are seeing tremendous results. Everything that occurs between customers and brands on Google+ results not only in better consumer engagement, but it directly impacts the Google search results for a brand when the consumers it interacts with perform searches while logged into their Google accounts. If a user has placed a brand in one of their Circles – a way to group interests and associations – or if they have clicked the +1 symbol on a brand’s homepage or beside the Google search result listing for that brand, the website will now receive more “weight” every time that user performs a search for the relevant category in the future.

The implications are clear. Google+ has created a Social Network that differentiates from Facebook or Twitter. Where the latter directly impact engagement and traffic, Google+ immediately affects search results. Marcus Maraih, Social Media Manager of Standard Marketing Ltd, weighs in “We knew that Google+ had been on the verge of distinguishing itself from the pile and recent moves have made their intentions evident. Brands can not only better engage customers on Google+ they can impact the search results for users in their Circles. There is an additional spill-over effect on search for those user’s friends and associates also on Google+. Brands should embrace Google+ immediately.”

Read Standard Marketing’s article on Google+ to review the 10 benefits of the Google+ network. Businesses unsure of how to use Google+ to enhance consumer engagement are encouraged to contact a professional internet marketing company with experience in Social Media Marketing as soon as possible.

ABOUT Standard Marketing

Standard Marketing Ltd is a long established internet marketing and website design firm in Vancouver, Canada. We’ve been creating success in Vancouver and across North America since 1999 and have a long string of clients who’ve been with us for many years. We’ve developed expertise in all aspects of internet, website, and digital marketing. Some of our staff have been in marketing and advertising for over 30 years. We have an A+ rating with the Better Business Bureau. Please contact us now to increase the profitability of your Internet Marketing.